SERVICES
AIM - AI MATURITY INDEX
AI adoption without maturity measurement is not innovation. It is risk accumulation at speed.
Most sporting organisations are adopting AI. Very few know whether they're doing it well, safely, or at a level that will compound into genuine competitive advantage. The AIM Score changes that.
Developed by Cumulate Advisory, the AIM Score is the first independent AI maturity assessment built for elite sporting organisations. It measures your club, league, or national program across eight dimensions — from strategic leadership and ethics governance to confirmed deployment — producing a composite score out of 40. Each score is anchored to evidence. Never to stated ambition.
Your organisation is placed in one of five competitive bands: Spectator, Participant, Competitor, Contender, or Champion. Then we tell you exactly what it takes to move up.
A BENCHMARK AND A PATH FOWARD
The AIM Score is delivered in two parts. First, an independent assessment report — scored against publicly verifiable evidence and benchmarked against peer organisations in your competition. Second, a consulting engagement that translates your score into a sequenced action plan: the governance decisions, capability investments, and deployment priorities that will have the greatest impact on your competitive position.
The framework is sport-agnostic. It applies across AFL, cricket, basketball, field hockey, and any competition where player data, commercial partnerships, and governance decisions converge.
10 30 50 DYNASTY AUDIT
Dynasties are not assembled. They are architected — through deliberate decisions about how talent is classified, developed, deployed, and connected across cycles.
The 10-30-50 Framework, developed by Prabash Galagedara through decades of rigorous analysis across cricket, football, basketball, and beyond, provides the blueprint. It classifies every athlete into one of three tiers — not by ability, but by their metabolic horizon: the intersection of physical sustainability, psychological makeup, and optimal contribution to team success. Tier 10 Impact Specialists provide the spark. Tier 30 Elite Sustainers provide the foundation. Tier 50 Generational Anchors provide the architecture that makes both possible.
Most clubs have the wrong ratio. They build around explosiveness when they should be building around stability. They pay for brilliance when they need consistency. They acquire stars when they should be engineering succession. The Dynasty Audit identifies exactly where your list sits against the framework — and maps the precise path from where you are to where you need to be.
Delivered by Cumulate's senior advisory team, with proprietary agentic AI systems purpose-built for elite sport, the Dynasty Audit combines the rigour of Prabash's published methodology with practitioners who understand both the data and the environment in which it must be applied. Every recommendation is human-validated, strategically grounded, and built for the realities of professional sporting organisations.
RECRUITMENT INTELLIGENCE
Recruitment is one of the highest-stakes decisions in professional sport — and one of the most susceptible to human error. Traditional methods often rely on gut feel, reputation, and incomplete information, leading to expensive misjudgements. Conversational generative AI offers a fundamentally different approach: systematically analysing performance data, developmental trajectories, human insight, and contextual factors to provide objective, evidence-based intelligence that supports better recruiting decisions. The result is improved decision quality, reduced risk on significant athlete investments, and a more rigorous, defensible recruitment process.
OPERATIONAL TRANSFORMATION
OUR OPERATIONAL OFFER
By bringing together expertise in sport with deep technical insight, we can transform the operational functions of sporting clubs - delivering a 5x return on your best people
COMMERCIAL ASSET VALUATION
We identify and value commercial assets that organisations may not have naturally considered — creating new revenue streams, researching sponsor alignment, and assembling compelling proposals. Our agents monitor commercial performance metrics, flag underperforming partnerships, and recommend optimisation strategies.
SPONSORSHIP MANAGEMENT
Automation of sponsor research, proposal development, updating of asset registers - scale the capability of your commercial team 5x.
GOVERNMENT RELATIONS AND GRANT MANAGEMENT
We monitor relevant policy developments, grant opportunities, and political engagement windows across all jurisdictions. The system drafts briefing materials, develops sophisticated business cases, tracks funding submissions, and maintains relationship intelligence on key government stakeholders.
FINANCIAL MODELLING AND SCENARIO PLANNING
Our Operations Agent constructs and maintains dynamic financial models spanning scenario planning, investment analysis, and budget optimisation. We simulate the impact of strategic decisions, model funding variations, and generate board-ready financial narratives.
STRATEGIC PLANNING AND EXECUTIVE SUPPORT
Functioning as a strategic synthesis engine, the Operations Agent aggregates intelligence from across organisational systems to support executive decision-making. We draft discussion papers, prepare board briefings, and maintain living strategic dashboards that track progress against key performance indicators.
PHILANTHROPIC REVENUE
Sport currently captures just 0.7% of Australia's total philanthropic giving — despite the sector growing from $17 million in FY2014 to $98.8 million in FY2024 through the Australian Sports Foundation. With projections reaching $300 million annually by 2032, this represents one of the most significant untapped revenue streams in Australian sport. Having developed the AFL's fundraising strategy, Cumulate is now placed to transition clubs' fundraising functions to AI.
We help organisations unlock this potential by:
- Developing comprehensive donor strategies and cases for support
- Building and managing donor relationship frameworks
- Identifying and cultivating high-value philanthropic prospects
- Creating sustainable funding models that complement commercial revenues
READY TO KNOW MORE
Whether you're a national federation, professional club, or franchise network — we'd welcome the conversation.