services

Our approach is built on a clear hypothesis: driving on-field performance generates commercial success. More wins lead to more fans, more sponsors, and greater global recognition. We apply scientific measurement and AI-driven analytics to make that happen.

Winning Team Composition Analysis
Our proprietary cross-sport methodology analyses the composition of winning teams — moving beyond individual metrics to understand the DNA of championship success. By examining the balance of roles, experience profiles, skill mixes, and structural factors across successful squads, we identify optimal configurations for victory. Applicable to cricket, AFL, basketball, hockey, and more.

Draftability & Recruitment Analytics
We act as "bias busters" — challenging traditional recruitment methods that rely on gut feel and folklore. Our data-driven approach accurately predicts player trajectories, reducing the gamble that comes with significant athlete investment. We help organisations dramatically improve their strike rate on recruitment decisions.

High-Performance Ecosystem Design
Drawing on global best practices including multi-franchise management models and specialist coaching structures, we design integrated performance ecosystems:

• Coaching consistency frameworks across multiple entities
• Biomechanical and tactical efficiency measurement
• Technology and analytics integration
• Talent pathway optimisation from grassroots to elite level

The Operations Agent: Your Digital Chief of Staff

Wholegrain's Operations Agent is an autonomous AI system designed to augment executive capacity across critical operational domains. It acts as a proactive digital chief of staff — executing complex workflows, drafting stakeholder communications, and synthesising strategic intelligence on demand.

Revenue Generation & Commercial Asset Valuation

We identify and value commercial assets that organisations may not have naturally considered — creating new revenue streams, researching sponsor alignment, and assembling compelling proposals. Our agents monitor commercial performance metrics, flag underperforming partnerships, and recommend optimisation strategies.

Sponsorship Strategy & Proposals

Leveraging asset inventories, broadcast data, and engagement history, we generate customised sponsorship proposals tailored to prospect requirements. The system produces presentation-ready documentation including valuation models, activation concepts, and ROI projections — reducing the proposal development cycle from weeks to hours.

Financial Modelling & Scenario Planning

Our Operations Agent constructs and maintains dynamic financial models spanning scenario planning, investment analysis, and budget optimisation. We simulate the impact of strategic decisions, model funding variations, and generate board-ready financial narratives.

Government Relations & Grant Management

We monitor relevant policy developments, grant opportunities, and political engagement windows across all jurisdictions. The system drafts briefing materials, develops sophisticated business cases, tracks funding submissions, and maintains relationship intelligence on key government stakeholders.

Strategic Planning & Executive Support

Functioning as a strategic synthesis engine, the Operations Agent aggregates intelligence from across organisational systems to support executive decision-making. We draft discussion papers, prepare board briefings, and maintain living strategic dashboards that track progress against key performance indicators.

Sport currently captures just 0.7% of Australia's total philanthropic giving — despite the sector growing from $17 million in FY2014 to $98.8 million in FY2024 through the Australian Sports Foundation. With projections reaching $300 million annually by 2032, this represents one of the most significant untapped revenue streams in Australian sport. Having developed the AFL's fundraising strategy, Cumulate is now placed to transition clubs' fundraising functions to AI.

We help organisations unlock this potential by:

• Developing comprehensive donor strategies and cases for support
• Building and managing donor relationship frameworks
• Identifying and cultivating high-value philanthropic prospects
• Creating sustainable funding models that complement commercial revenues

Discovery & Diagnosis

We begin by understanding your organisation's current state — commercial position, performance systems, data maturity, and strategic ambitions.

Architecture & Integration

We design AI-powered systems tailored to your specific context, embedding intelligence into your existing workflows rather than replacing them.

Compounding Returns

Our systems are designed to grow smarter over time. Every decision, every data point, every season adds to your organisation's institutional intelligence — creating advantage that competitors cannot easily replicate.

Whether you're a national federation, professional club, or franchise network — we'd welcome the conversation.