OUR TEAM
Belinda Collins GAICD, Co-Founder
Belinda founded Cumulate to bridge the gap between high-performance and cutting-edge innovation, intentionally uniting the best leaders in sport with exceptional technology partners to deliver elite outcomes. She leads teams to enable sporting codes move beyond AI experimentation to achieve measurable gains in performance, scouting, and operational productivity. By integrating sophisticated AI agents with robust governance, supporting change-management processes she ensures clubs and leagues "disrupt rather than be disrupted," turning complex data into a sustainable competitive advantage.
Experience & Credentials
With 25+ years in senior leadership—including advisory roles across the AFL and broader elite sport sector—Belinda specialises in environments where trust and precision are non-negotiable.
- Commercial Impact: Orchestrated over $300M in commercial and philanthropic income across complex sectors.
- Sport Leadership: Developed the fundraising program that is now a stable revenue stream across many AFL clubs.
- Governance Roles: Held senior roles at the University of Melbourne and Murdoch Children’s Research Institute; currently serves on board sub-committees of the Stroke Foundation and Bush Heritage Australia and Nabu health-tech.
- Recognition: Australian Davos Connection Leadership Award recipient and Victorian Hero of Business.
Prabash Galagedara, Co-Founder
Prabash is a sports strategist, #1 best-selling author, and the creator of the 10-30-50 Framework for elite team building. A Chartered Accountant by training and AI entrepreneur by trade, he spent a decade in senior executive roles at one of Australia's largest companies before turning his lifelong obsession with sporting dynasties into a rigorous, cross-sport analytical framework. His work spans across finance, strategy, digital transformation, AI and commercial negotiations in corporate business across the globe. He completed his executive education at Harvard Business School under Clayton Christensen, the father of disruptive innovation. His latest book is Sports Dynasties: The Art of Building Teams That Win — Again and Again.
Anthony Moore Global Sporting CEO and Director
Anthony brings 25 years of elite sports leadership across the NBA, Oceana Olympic Committee, Cricket Australia, AFL, and Australian Sports Commission, with expertise in commercial partnerships, strategic planning, and transformational change.
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Simon Gorr
With over 25 years’ experience, including 18 at the AFL, Simon is a proven sports leader who delivers strategic and infrastructure projects from concept to completion. He excels at uniting diverse stakeholders, navigating complex negotiations and securing multi-party funding. Renowned for his communication skills, strategic vision, and commercial acumen, Simon consistently achieves economic and social outcomes that satisfy competing interests and deliver lasting value.
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Wholegrain AI
Generative AI strategy and specialist partner, Leigh Hunter of Wholegrain
Nick Rameka, Marketing Specialist
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